Concept Ideation

Schematic Programming and Financial Feasibility

For clients in the early stages of opening a food service and hospitality operation, Union Square Events supports their efforts with a ‘semi-deep’ dive into concept ideation. During this phase, we draw on our heritage of operational expertise to create schematic designs and custom financial proformas. Financial models informed by concept blocking assume various operating scenarios rolled into a five year outlook and detailing:

  • Sales per capita
  • Check averages
  • Cost of goods sold
  • Direct operating expenses
  • Net profit assumptions
  • Return on investment

Our Concept Ideation clients benefit from a 30-year track record of opening and operating successful restaurants, quick-serve concepts, kitchens and cafes. Our thoughtful and efficient schematic design work ensures your successful execution of any concept and menu with our detailed look at:

  • High level macro test fits
  • Concept blocking to assess functionality
  • Operational flow
  • Mechanical, electric and plumbing assessments


To start a conversation about how we can support your business, please contact us. We look forward to working with you.